· 7 min · gtm, playbook, comparison
Best go-to-market playbooks
Four of these five playbooks start one step after your problem. A plan with no date is a reading list.
First sale tactics for solo founders
No growth-hacking listicles. Specific work for people who shipped an app and still need the first paying customer.
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· 5 min · cmo, comparison, hiring
Fractional CMOs x Solofounders.help comparison
Not overpriced — mis-targeted. A CMO scales what converts, and at zero revenue nothing converts yet.
· 5 min · sales, comparison, courses
Founder sales courses x Solofounders.help comparison
Best case you learn how a call should run. Typical case you watch four modules, take notes, and contact nobody.
· 5 min · ai, gtm, comparison
AI GTM generators x Solofounders.help comparison
A generator reads the page that is failing to sell and confidently describes the market it implies. No names. No messages. No deadline.
· 5 min · clay, comparison, outbound
Clay x Solofounders.help comparison
Clay is a machine with no steering wheel until you know your buyer. Before the first sale it is sophisticated procrastination.
· 5 min · apollo, comparison, outbound
Apollo.io x Solofounders.help comparison
Apollo gives a solo founder a fire hose and no aim. The missing thing at zero revenue is not a bigger list.
· 5 min · leads, outreach, b2b
500 B2B leads a month, with LinkedIn profiles
You opened a tab to find who to email and closed it an hour later with a bookmarked listicle and zero contacts. The list is now a subscription.
· 6 min · product hunt, launch, gtm
Product Hunt is not a go-to-market strategy
A good launch is a spike. A GTM is a machine that still works on Thursday.
· 8 min · sales, founders, outreach
Founder-led sales for people who have never done a sales call
You do not need a personality transplant. You need a script, a list, and a rule that every call ends with a next step.
· 6 min · ai, gtm, claude
Claude wrote my GTM plan. I still have no sales.
The plan was thorough. The inbox stayed empty. Here is the difference between a strategy memo and a first sale.
· 7 min · vibe coding, indie hacker, mrr
Why vibe-coded apps stall at $0–$500 MRR
The bottleneck moved. You can generate the app in a weekend. You cannot generate a customer.
· 9 min · first sale, solo founder, saas
How to get your first paying customer as a solo founder
Your first customer will not come from a launch. They will come from a conversation you start on purpose. Here is the process.